Apple Seen As World's Most Valuable Brand

Summary

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SAN FRANCISCO - Apple moved up to the top spot in a global ranking of brand value this year, replacing Google, which has become Apple's arch-rival in the market for mobile operating systems.

In a study released Monday by Millward Brown, a market-research arm of London advertising giant WPP, Apple was listed as the world's most valuable brand, with an estimated value of more than $153 billion. Millward Brown said its calculations are based on an analysis of financial data combined with "consumer measures of brand equity."

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Apple Seen As World's Most Valuable Brand

The dollar value of Apple's brand surged 84 percent from last year,...

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