Schools Are Battling for the Best, Brightest ; Cc, Uccs Using High-Tech Methods to Recruit Students
Gazette, The; Colorado Springs, Colo. › December 20, 2007
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Summary
The DVD was shot in the hip documentary style of an extreme skiing video or an MTV reality show. To a background of rock music, quick camera shots flash scenes of mountains, student life and classroom life that come at you faster than you can say "iPod."
It was made by Colorado College alums to recruit prospective students to the Colorado Springs liberal arts school. Student interviews are mixed with clips of snowboarders catching big air or rock climbers at Garden of the Gods. And, of course, CC hockey.See the full content of this document
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Schools Are Battling for the Best, Brightest ; Cc, Uccs Using High-Tech Methods to Recruit Students
If it sounds like an unusual way to grab attention, think again. America's colleges and universities are engaged in stiff competition for students, and they are employing increasingly sophisticated marketing strategies to penetrate students' busy lifestyle...
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