Partnership May Boost Ad Agency ; Springs Firm, Consultant Aim to Market Casinos

Gazette, The; Colorado Springs, Colo. › September 24, 2005

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Summary

Praco Ltd., Colorado Springs' largest advertising agency, has formed a separate jointventure company with a Louisiana-based gaming consulting firm to market casinos.

The partnership with The Innovation Group will help Praco seek national accounts in the gaming industry and could boost Praco's revenue by 30 percent, Praco President Nechie Hall said. The agency employs 60 and expects its advertising billings to total $40 million this year.

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Partnership May Boost Ad Agency ; Springs Firm, Consultant Aim to Market Casinos

"This will catapult us into the national arena," Hall s...

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