Summary


Grace is old-fashioned elegance. Noah is biblical but artsy. Isabelle is exotic and offers the cutesy "Izzie" as a potential nickname.

For many modern parents, baby naming has moved beyond giving a child a moniker. In a more soulful version of how products are marketed, names today send a crafted message about who that child is to be and, often more importantly, who that child is not to be.

See the full content of this document

Extract


Branding Baby

And connotations are everything.

"It is very much a branding process," said Laura Wattenberg, a sort of baby-name anthropologist with a book and Web site on the subject. "I think that says something about how we live tod...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company