Go-to Shop for Playing Dress-Up

Summary


The Red Hat Society is for women 50 and older and is geared toward no cause other than to get together and have fun. (There are also Pink Hatters, a slightly younger crowd.) "Queen Mother? Sue Ellen Cooper started the Red Hat Society in 1998; there are now chapters in every state in the U.S. and in 25 other countries.

Neville, who learned about Red Hatters from her mother, owns Royal Splendor with her husband, David Moore. Neville, 42, is a veteran of the wholesale industry; Moore, 43, is a former medical assistant. They began their relationship with the Red Hat Society in 2002 as official licensees, operating a manufacturing operation in Indonesia and selling their merchandise to retailers.

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Go-to Shop for Playing Dress-Up

That manufacturing operation, though, was wiped out by the tsunami that hit Indonesia at the end of 2004. Neville and Moore, meanwhile, were left with a glut of merchandise after some appearances selling on QVC.

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