Resorts Go Big for Bikes ; After Years of Slow Growth, Some Ski Areas Are Spending Big Money On What Could Be the Next Big Thing.
Gazette, The; Colorado Springs, Colo. › August 06, 2007
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Summary
Winter Park's Crankworx Colorado had all the flair and air of a pro-circuit snowboard throw-down.
Speakers throbbed with hip-hop beats as throngs of spectators watched riders in baggy pants stick unbelievable flips and spins for big prizes. Glossy magazine photographers staked out the landing zones. Team trailers created a logo-covered village in the parking lot. It was only missing one thing most other big ski resort productions have: snow.See the full content of this document
Extract
Resorts Go Big for Bikes ; After Years of Slow Growth, Some Ski Areas Are Spending Big Money On What Could Be the Next Big Thing.
But that's the idea.
With the growth of downhill mountain biking, resorts think the knobby-tire set will eventually be as large and profitable as winter crowds.To get a jump on the market, two Colorado resorts, Winter Park and Keystone, are increasingly investing in what has long been seen as a minor, off-seas...See the full content of this document
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