Tom Denardin ; Mapping Growth of Marketing's One-Stop-Shop

Summary


Whether he was coaching high school sports, helping start Western Pacific Airlines or operating his own marketing firm, it has always come down "to the essential thrill of victory" for Tom DeNardin, the chance to compete and strive.

"The most exciting thing," DeNardin, 49, said, "is to see your people work hard, put it all together and hit the mark. To see that glow, taking pride in everything they do. You are not always going to hit the mark, but you learn from that and come back better prepared the next time."

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Extract


Tom Denardin ; Mapping Growth of Marketing's One-Stop-Shop

These days the competitive fires are banked a little higher at Allegory Marketing Solutions, DeNardin's five-year-old Colorado Springs marketing and public relations firm, as it prepares an ambitious effort to grow locally and nationally.

The signs are clear. Allegory just moved its headquarters fro...

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